Annie Faye Humair founded Shea’Biscus in late 2019 to pursue her dream and passion for textured hairs.
When she decided to stop straightening her hair in 2016, she came up against a limited supply of good products that respected her hair type in her country and were expensive.
She then started ordering products from the USA on the internet. As she took care of her hair, she realized that there was only one shop in Geneva that sold products that
respected her hair and with a limited stock. Her friends of black origin often told her about the difficulty of finding these products, their prices but also the difficulty of taking care of their hair.
Shea’Biscus is a contraction of two words “Shea Butter” and “Hibiscus”.
Why these 2 words which are symbols of African nature? Shea butter is used by all segments of the African population because of its many protective properties for skin and hair. Indeed, it promotes the increase of local capillary circulation. Hibiscus flower is known to stimulate growth and prevent the formation of split ends while strengthening the hair and thus rid the scalp of dead cells; therefore dandruff.
Annie has a deep and intense love for textured hair, plants and organic products from Africa with all their virtues because they allow people of black origin to express themselves and to be themselves and natural.
Belief in the differences that unite and in the beauty of being oneself is what distinguishes Shea’Biscus.
Her advice to those who follow suit and start is to keep climbing to the top and not let anyone tell you that you won’t be able to achieve your goals or that you are wasting time.
Stay fierce, aim high and continue to serve this magic of the black woman!
IT ALL STARTED WITH A DREAM ...
Limits? What does that even mean?
Having the conviction that no matter what, I we will succeed. Yes, I will, in a country where I could barely find products that respect my hair. I want to provide my fellow owners of kinky, curly and coily hair products that are developed, produced and sold in Switzerland with all the quality in time, research, expertise and ingredients that it could cost.
Yep, there cannot be fears or limits but only courage, positive thinking and love.
It took 3 years to Annie to execute her dream of founding a company that develops healthy hair products for the Kinky, curly and coily hairs mainly.
The African diaspora leaving in Switzerland feel a bit left aside when it comes to finding products that respect their hair and here we come. With Shea’Biscus, haircare becomes effective, indulgent and on hand.
Pioneer in Switzerland
3 years ago, I began dreaming about having access to healthy hair care products for my son and me. Healthy hair care products means a lot to me, amongst others: products that are natural and moisturize my hair; organic oils that come from around the world, soften and make my hair shine. In other words, products that RESPECT my hair in their natural state.
Talking about the natural state of the kinky, coily and curly hair means talking about this amazing capacity of the hair to shrink whenever it is in contact with humidity. My hair shrink because it is healthy, my hair shrink because it is happy and I want to tell all of my fellow kinky hair naturalistas that shrinkage is normal! Embrace your hair that shrink and let it be natural and flowless.
The Shea'Biscus Promise
We do not compromise. Our promise is a guarantee that our products are safe, effective and sensory. And of course, our hair care products are formulated without parabens, mineral oil, formaldehyde, oil, phthalates or sulfates.
In fact, we ban hundreds of ingredients and regularly update this list.
We respect your hair. And we promise that we will always do so.
OUR COMMITMENT TO YOU
We are motivated by our never complacent mind, where sky is the limit. Our boundless curiosity feeds is our search for the extraordinary, whether it is a moment of pleasure in nature or an experience of generosity in our points of sale. Where nature goes, beauty follows.
We are pioneers in Switzerland - in terms of products, experience and processes. We believe that natural products are more than what they sell; it is the emotional connection to the Brand we call the sixth sense. We promise you a sincere and dynamic experience that will accompany you and your hair.
Our ingredients are chosen with the utmost respect and consideration for nature.
They are all bio and natural at 99%, nature-derived and made with love in Africa mostly.
We believe that your hair need specific products depending on where you live, the time of the year or even the day. That’s why we create products that can be used in any combination and have a unique masque for every mood. Listen to your hair. They will tell you what they want, anytime. And we will tell you what works.
Dream a fro. Shrink your hair.
We firmly believe in making your dreams of proudly wearing your Afro with your hair in the air come true. For this dream to come true, your hair mis have the incredible and beautiful characteristic of shrinking when exposed to moisture. Taking good care of your hair and making it elastic means that it is in excellent health and therefore shrinks when in contact with humidity. We believe in shrinkage which proves that our hair is healthy and you? Join the shrinkage hair movement!
We are part of a dynamic of sustainable development that must integrate environmental, social and economic strategies.
We know that when we build with our communities, we create new opportunities. Community trade is a réalisation of what can be achieved when a community sees and invests in itself.
OUR GIFT TO YOU
If you love Shea’Biscus, you share Shea’Biscus
Giving back and lifting up our family and friends have always been the foundation of Shea’Biscus. We have encouraged thoughtful actions since the creation of our products, ideal gifts for any occasion or for any reason.
a Shea’Biscus gift is more than just a hair care product. It is an experience - a momen of escape - and an expression of love. Because when you live something so much, you just want to share it.