We firmly believe in making your dreams of proudly wearing your afro with your hair in the air come true. For this dream to come true, your hair (frizzy, curly and wavy) must have the incredible characteristic of shrinking when exposed to moisture. Taking good care of your hair and making it elastic means that it is in excellent health and therefore shrinks when in contact with water. We believe in shrinkage which proves that our hair is hydrated and healthy and you? Join the shrink hair movement!